Skip to content

US guests increase Florida’s tourism trade, however worldwide journey is struggling

US guests continued to drive Florida’s tourism trade at a file tempo, whereas worldwide journey nonetheless struggled to achieve pre-pandemic ranges, in accordance with newly launched figures for the third quarter of 2022.

The tourism advertising and marketing company Go to Florida estimated Tuesday the state attracted 35.115 million vacationers through the third quarter, a 6.9 p.c enhance from 2021. The estimate was additionally 8 p.c above the identical interval of 2019, earlier than the pandemic largely shut down the state’s essential tourism trade .

The numbers from July 1 by way of Sept. 30 — the fifth consecutive quarter outpacing the corresponding quarter in 2019 — indicated the trade has principally moved previous the COVID-19 pandemic.

“Tourism is the No.1 trade in Florida, and it’s the highest contributor to common income of our state. So the well being of our tourism economic system is instantly associated to the well being of our economic system as a complete,” Go to Florida pPresident and CEO Dana Younger advised TravelMole managing director Graham McKenzie this previous week whereas on the World Journey Market London.

“Mentioned one other approach, if we aren’t doing properly, the economic system shouldn’t be going to be doing properly both. And so, the extra folks notice that, that essential connection between tourism and prosperity, the extra they’re prone to notice how essential the work that we do with tourism advertising and marketing is.”

The estimates didn’t mirror impacts from Hurricane Ian, which crashed into Southwest Florida as a Class 4 system on Sept. 28, days earlier than the tip of the quarter. However some resorts have reported layoffs as they attempt to get well from harm, and the hurricane may have an effect on fourth-quarter tourism numbers.

After Ian hit, Go to Florida rapidly put collectively a digital and social media promotional marketing campaign, seeded with about $2.7 million, that centered on components of the state left unscathed by Ian.

Younger did not talk about the Ian-related efforts with TravelMole however highlighted advertising and marketing past the state’s prime tourism areas.

“Final 12 months, we noticed a marked enhance within the variety of guests that had been going to our extra rural counties, so really off the overwhelmed path,” Younger mentioned. “Actually, in just a few of our counties, we noticed resort occupancy ranges enhance as a lot as 25 p.c 12 months over 12 months.”

The general public-private Go to Florida is backed this 12 months by $50 million in state cash for advertising and marketing.

Through the first 9 months of 2022, Florida drew 104,375 million guests, up 15.3 p.c over the primary three quarters of 2021 and 4.1 p.c increased than on the identical level in 2019, in accordance with the Go to Florida numbers. For all of 2019, the state attracted a file 131.07 million vacationers.

The state drew 97.752 million US guests through the first 9 months of 2022, together with 32.645 million within the third quarter. By comparability, the state drew 90.05 million US guests through the first 9 months of 2019, together with 29.295 million within the third quarter of that 12 months.

The state initially centered on reviving home journey after the preliminary hit from COVID-19 in 2020. Numbers did not begin to surpass pre-pandemic ranges till the center of 2021.

In the meantime, Florida drew an estimated 5.002 million abroad vacationers through the first three quarters of this 12 months, down 30 p.c from the identical interval in 2019. Additionally, Florida drew 1.62 million Canadian guests by way of Sept. 30 this 12 months, practically 46 p.c under the 2019 whole.

Younger advised TravelMole she did not anticipate international inflation or the devalued British pound to additional harm the state’s efforts to draw worldwide guests.

“What we’re seeing is that individuals nonetheless wish to escape all of that, and they’re nonetheless planning holidays,” Younger mentioned. “And by and huge, they’re planning holidays to Florida. So, we’re not seeing an impression from the detrimental financial state of affairs around the globe on the folks which are really planning a visit to Florida.”

Florida obtained a lift in June when the Biden administration lifted a requirement that worldwide vacationers take a look at detrimental for COVID-19 inside a day of boarding flights to america. The ban was one of many final remaining authorities mandates designed to comprise the unfold of the coronavirus.

However the 1,931 million abroad vacationers within the third quarter was off 22.8 p.c from 2019. Additionally, the 539,000 Canadians who traveled to Florida throughout this 12 months’s third quarter was down from 703,000 throughout the identical interval in 2019.

Copyright 2022 WUSF Public Media – WUSF 89.7. To see extra, go to WUSF Public Media – WUSF 89.7.

Leave a Reply

Your email address will not be published. Required fields are marked *