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SMPA boasts estimated $23M affect over final yr | FreeShare

ALBERTVILLE, Ala. — During the last 12 months, Sand Mountain Park and Amphitheater has boasted a $23.2 million financial affect, park officers estimate.

In a information launch Tuesday, Nov. 15, SMPA officers mentioned the estimated affect was $9 million extra over the identical timeframe only one yr in the past — $14.2 million from October 2020 to September 2021. Nevertheless, fall 2021 to fall 2022 marked the primary full yr SMPA has been at full operation.

“The town continues to see will increase in direct and oblique financial affect because of the operation of Sand Mountain Park and Amphitheater,” mentioned Mike Worth, who’s Albertville’s director of financial improvement. “Not solely is there progress in particular gross sales tax income classes on account of exercise generated by guests to the park – however there’s additionally a continued curiosity in our space by retail, hospitality, and leisure corporations due in no small half to the park’s existence. ”

SMPA hosted greater than 100 occasions over the past yr, together with 62 sports activities tournaments, 11 concert events and quite a few community-oriented occasions.

“The utilization of virtually each space throughout the park has met or exceeded expectations up thus far, and that’s mirrored in our financial affect progress,” SMPA Common Supervisor Patrick O’Brien mentioned within the new launch. “It displays that we’re executing our mission constantly and bringing extra guests to the town of Albertville and Sand Mountain area by way of our occasions. We’re additionally retaining almost 100% of our occasions because of the degree of service and shopper/buyer expertise that we offer. Our extraordinarily gifted and devoted Crew is the rationale why we achieved any such progress.”

O’Brien mentioned the park hosted 1,750 groups, had greater than 97,000 member check-ins, over 300 groups participated in youth and grownup recreation leagues, and over 1 million distinctive park guests.

“So not solely are we producing important financial affect for the area, however we’re additionally considerably bettering the psychological and bodily well being of our group,” he mentioned. “Doing each of these at this quantity is blazing a brand new path within the sports activities, recreation, and leisure trade as a result of it’s uncommon to see a venue to each with these kind of numbers. The imaginative and prescient that the Metropolis of Albertville had for the park is coming to fruition, and it’s serving to domesticate important progress in our group. Working parallel to that progress is a major enchancment in high quality of life, and it’s so rewarding for our Crew to see and really feel that day-after-day on the park.”

Katy Norton, president of Marshall County Tourism and Sports activities, mentioned she was enthusiastic about SMPA bringing new occasions to the park subsequent yr.

“Having the park and its services has opened doorways to new alternatives that translate into further room nights, in addition to new guests to our county,” Norton mentioned. “The optimistic financial affect of sports activities tourism on our group is barely going to develop and develop because the park continues to construct their model. We’re thrilled to be a part of this progress.”

Darlene Temple, vice chairman of gross sales and advertising and marketing for Fairfield by Marriott, mentioned SMPA has had “a big impact on our resorts,” together with the Fairfield by Marriott in Albertville, the Hampton Inn & Suites by Hilton, and trip rental properties by way of Rohogo Leases .

“By constructing a premier sports activities and leisure venue that’s visited not solely by fellow Alabamians however nationwide, now we have seen and hosted guests from everywhere in the nation together with Georgia, Tennessee, Mississippi, Indiana, Michigan, and so on., the record goes on and on,” Temple mentioned. “We’re blissful to be ready to increase a heat, hospitable welcome and accommodate them as a proud and supportive associate of SMPA. The financial affect of the park reverberates all through Marshall County as now we have additionally seen new eating places and firms select to find right here due to SMPA. We now have loved internet hosting these corporations’ crews and workers all through their constructing course of, so the ripple impact is strongly felt by our lodging services.”

Native enterprise representatives additionally spoke to the affect SMPA has had on their respective companies.

“We now have been busy virtually each Saturday and most of it’s ball groups and different capabilities from Sand Mountain Park,” mentioned Brittany Riddle, common supervisor of Santa Fe restaurant in Albertville. “It has positively been an asset to our enterprise.”

“Partnering with SMPA has given us an incredible increase in buyer visibility,” Beef O’Brady’s proprietor Caitlyn Nelms mentioned. “The advertising and marketing that may be finished on the park is crucial to pulling in enterprise from visiting groups, households and even native residents.”


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