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Merlion stars in a digital journey

SINGAPORE, 23 November 2022: Singapore Tourism Board and homegrown hospitality group Millennium Inns and Resorts have collectively launched Merlion on Trip, a digital journey that permits gamers to discover Singapore within the metaverse, win prizes and luxuriate in a Merlion 50th Birthday-themed room package deal at M Social Singapore.

Gamers will seek for clues to find the Merlion as he’s teleported to Decentraland, a 3D digital world platform, for a trip to mark his fiftieth birthday. Singapore’s Merlion, positioned at Merlion Park, turned 50 on 15 September this 12 months.

The Merlion (centre) stands on the entrance of M Social Decentraland along with his mates, acquainted Singapore icons (LR), the hawker assistant, the fowl watcher, and the otter.

Other than discovering M Social Decentraland – a digital lodge with glass exteriors and neon pink accents – gamers can have interaction in mini-games that includes Singapore landmarks equivalent to Orchard Highway, Sungei Buloh, Gardens by the Bay, and Maxwell Meals Centre. Those that full the video games will enter a raffle for the grand prize of a one-night-stay at M Social Singapore, lodge and F&B vouchers and different merchandise.

M Social Singapore has additionally launched a Merlion fiftieth Birthday Bundle to mark the Singapore icon’s jubilee, permitting friends to expertise Merlion-themed cocktail-mixing and perfume-making workshops.

The digital journey Merlion on Trip builds on the opening of M Social Decentraland in Could this 12 months, which marked MHR because the world’s first lodge group to function a lodge within the metaverse. M Social Decentraland occupies prime actual property in Decentraland as it’s one tram cease from Genesis Plaza, the start line for all guests to the digital platform.

“M Social Decentraland could also be within the digital world, however the marketing campaign is grounded in real-time reaching new clients and producing new income sources with the metaverse because the platform. Our partnership with STB on Merlion’s digital trip is an instance. By getting native and worldwide friends to take part on this marketing campaign, we’re selling vacation spot Singapore and the M Social model whereas sweetening the pot with rewards for stays and eating that can be utilized at our bodily lodge, M Social Singapore,” stated Millennium Inns and Resorts group senior vice chairman, industrial, Saurabh Prakash.

“Entering into the metaverse creates alternatives for STBs to interact new audiences and join with vacationers in a novel and artistic manner. The tourism panorama is evolving, and to stay related, we should embrace rising applied sciences to encourage journey to Singapore and push the boundaries of selling innovation.

“STB is worked up to collaborate with hospitality stalwart Millennium Inns and Resorts on this metaverse pilot to reimagine our tourism choices, and we welcome everybody to hitch us in exploring Singapore just about,” stated Singapore Tourism Board assistant chief govt, advertising group Chang Chee Pey.

Entry to M Social Decentraland is freed from cost. Gamers can have interaction in M ​​Social Decentraland actions from https://www.msocial.com/merlion-in-metaverse.

An open name to “cowl” for Merlion whereas he’s on trip is ongoing till 12 December 2022. You may stand in for the beloved icon by way of filters out there on VisitSingapore and MHR Instagram accounts by utilizing the hashtag #MerlionOnVacation.

The world was launched to the M Social model in 2016, beginning with M Social Singapore, and has since expanded with different bodily outposts in Paris, New York and Auckland. M Social Decentraland marks the primary digital location within the metaverse. MHR plans to develop the model in additional bodily areas, together with Suzhou, Phuket, London, Sunnyvale and key cities within the Center East, with sturdy characters to seize numerous tales in vibrant and artistic communities.

Millennium Inns and Resorts (MHR) is the worldwide model of Millennium & Copthorne Inns Restricted (M&C), a lodge firm which owns, manages and operates over 145 inns throughout some 80 areas.

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